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Josh Overton, London-based product, web and brand designer
Josh Overton
Founding_designer

Helping founders launch products that people understand, trust and choose

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SPECIALISING IN: PRODUCT DESIGN / BRAND IDENTITY / WEB DESIGN / FOR PRE SEED → SERIES A STARTUPS

Trusted by ambitious teams

From first launch to the next stage of growth, I help early stage startups turn ambitious ideas into businesses ready to compete. Bringing brand, web and product together to attract customers, build credibility and create a foundation for what comes next.

Josh Overton, freelance product designer, working at his desk
IDENT_CONFIRMED
Overton

Thoughtfully designed. Meaningful impact

01 Swallow/ Product / Web / Brand

The pricing engine behind 5M quotes.

Helping insurers build, test and launch pricing changes themselves, without waiting on developers or wrestling with spreadsheets.

View case study
Callum Rimmer, Founder & CEO of Swallow

“Working together was a game changer.”

Callum Rimmer, Founder & CEO, Swallow
02 ImaginariumWeb / Brand

A studio’s full story, all in one place.

Helping Andy Serkis and Jonathan Cavendish’s studio showcase its films, TV series and creative team through a website that reflects the craft behind the work.

View case study
Andy Serkis, founder of The Imaginarium

“The site reflects our brand and ethos beautifully.”

Andy Serkis, Actor & Director, Imaginarium
03 FraudscapeWeb / Data viz

Turning fraud data into actionable insight

Making Cifas’ annual fraud findings easier to explore, so readers can spot trends and find the figures they need to make better informed decisions about fraud prevention.

View case study
Scott Reeve, Head of Brand at Cifas

“Working with Josh is always rewarding.”

Scott Reeve, Head of Brand, Cifas
Portrait of Josh Overton, founder of Overton Graphics design studio in London
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Part of your team

Early stage teams need more than someone who makes things look good. They need a design partner who understands their business, challenges assumptions and helps turn ambitious ideas into experiences that work for their customers.

That’s where I come in. From shaping product direction and user journeys to refining the details that matter, I work alongside founders and their teams to make sure every design decision serves a purpose.

LLondon
RRemote
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PProduct UX/UI
WWeb Design
WWeb Development
WBranding
fFigma
wwebflow
AAfter Effects
PPhotoshop
IIllustrator
IIndesign
JJitter
lLottie
SScreen Studio
NNotion
E11 Labs
LLovable
CClaude
CChatGPT
MMiro
WWhimsical
CClaude Design